{"type":"firestarter.listing","listing":{"id":"lst_8pR6m0NS","product_name":"Calla","category":"Power-loomed Rugs","description":"Soft printed easy-care rugSoft printed easy-care rug\n100% polyester on recycled mixed-fiber backing, OEKO-TEX certified\nStain-resistant rug, zero shedding\nLow pile: about .15” thick (4-5mm)\nSlight variations in size to be expected\nSpot clean, line dry\n\nThe CollectionFlexible, soft, and easy to clean, our low pile spot-clean rugs are the latest addition to our easy-care rug repertoire. Their slim, even profile makes vacuuming a dream. Made of recycled materials, these pieces resemble a wool flatweave in touch and appearance—but never shed. Stain and fade-resistant polyester is quickly cleaned with water and mild detergent, while recycled backing keeps the rug strong.\nThe DesignOur stain-resistant Cloudflower collection draws inspiration from traditional floral rugs. In our research, we looked to these classic hand-knotted florals, ikebana arrangements, surrealist landscapes, and the spacious, almost mystical composition of certain Oushak designs. The Calla rug has a central floral medallion surrounded by hooked botanical motifs.\nThe MaterialSoft as wool with a subtle silk-like sheen, the polyester we use is highly durable, OEKO-TEX certified for safety, mildew-resistant, and extremely easy to clean. These rugs are made with a recycled cotton and mixed-fiber backing that's transformed from collected clothing and other discarded textiles and repurposed into a sturdy, flexible backing material.\nThe MakerOur partner in Turkey is dedicated to the quality of its innovative products and sustainably-minded practices. We worked carefully with them to produce the designs exactly as envisioned; and we chose them for their skill and ability, which outmatched many other potential partners.\nThe DesignerOur in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. 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