{"type":"firestarter.listing","listing":{"id":"lst_wjw6Pr5N","product_name":"Roche","category":"Power-loomed Rugs","description":"Soft and textural washable rug\n\nSoft and textural washable rug\n\n100% polyester\nFlatweave: approximately .18\" thick (4-5mm)\nOEKO-TEX® certified\nMachine washable, line dry\nRug pad highly recommended for comfort, stability, and longevity\nA 5% variance in size, color and texture is to be expected\n\n\nThe Design\nOur washable Roche rug is inspired by the natural, sculptural beauty of sedimentary rock layers. Our designers played with negative space, organic linework, and earthy palettes to mimic these striated formations. Woven from soft polyester chenille contrasted by recessed motifs, Roche’s innovative washable construction gives it a rich visual and tactile texture that feels handwoven.\nThe Material\nFrench for caterpillar, chenille is a velvety material created by twisting short pieces of yarn, called piles, between two longer yarns. Ours is made with OEKO-TEX® certified polyester selected for its sustainability, quality, and durability.\nOEKO-TEX® STANDARD 100\nIS028260526 OETI\nwww.oekotex.com\n\nThe Maker\nOur partner is an established weaving house with over 40 years of experience. They're OEKO-TEX® and GRS (Global Recycled Standard) certified, meaning they meet strict standards for textile safety, as well as environmental and social practices.\nThe Designer\nOur in-house, all-star design team works across Los Angeles, Istanbul, Bhadohi, and Mumbai. Starting with the weave itself, they determine the collection material, technique, and mood. When designs are finalized, they conduct an extensive sampling process, perfecting each style and hue before it goes to production.\n\n\nClean on low power with a non-rotary vacuum or suction attachment (no spinning brush) only\nLightly vacuum the rug once a week\nUse a high-quality rug pad to absorb shock and reduce damage\nWhen it's time for a deeper clean, machine wash your rug with like colors on delicate with 1 TBSP of gentle detergent. Line dry afterwards.\nFor sizes up to 5' x 8' we recommend a 4.5cu ft home washing machine, for 6' x 9' 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